Aug 14, 2001

FORD vs. FIRESTONE


Lawyers defending Bridgestone/Firestone against accusations their tires caused a highway wreck said their client was blameless - and then pointed to the vehicle's manufacturer as a culprit.


No company sets out to design an unsafe vehicle. But creating a car always involves making trade-offs among engineering, manufacturing, safety, sales and advertising components as well as responding to consumer and competitive pressures. It is a wildly expensive process that takes five years or so to complete.


Look at the Explorer, you can easily see that if a tire blows out its gonna roll.

No comments: